Our shortlisted film entry for the 2016 UK Cannes Young Lions competition.
This year’s chosen charity was for the British Red Cross with a 48 hour brief to create a warm, inspiring film breaking down stigma of refugees amongst young people.
With that in mind, we decided to tell the story of Brad – a boy spreading the true facts about refugees rather than scare-mongering tactics used by the media.
To break down the barrier of the ‘us versus them’ mentality, Brad sets a positive example by encouraging community activities with refugees and spreading the message via Snapchat. Snapchat felt like the perfect channel to use at the time with the ‘Snapchat story’ feature only just being introduced to the hugely popular app. By asking others to do their part and share their own stories, the idea is intended to create a wider debate amongst 16-24 year olds and get them to show support.