Our winning film entry for The Guardian’s 2015 Cannes Young Lions competition created by myself & Samuel Hennessy.

A 48 hour film competition to concept, film and edit a 60 second advert that would move people to support the NSPCC.

The judging criteria included: how innovative the idea was, the creative quality of the execution and how well the message was communicated.

We wanted to create something heart warming to overcome people ‘switching off’ while watching adverts associated with child abuse. Our approach involved getting people to recollect their favourite childhood memories to make them think about how great their own experiences were and hopefully consider those less fortunate.

We won the film category beating teams from agencies such as Saatchi & Saatchi, Adam & Eve, Brothers and Sisters and Leo Burnett.